Alex Parisi, Designer
Tucson, Arizona USA

Sonder Agency

Since its inception in 2016, Sonder Agency has been my place of full-time employment as creative director and designer. The name is an invented word pulled from The Dictionary of Obscure Sorrows by John Koenig which is defined as, “the realization that each random passerby is living a life as vivid and complex as your own.” This concept inspires and challenges us to think deeper about the work we do as brand & business building agency, as well as how we live as individuals. 

Credits: Nathan Puente, Joshua Weaver, Trip Grass, Anthony Chapman, Danielle Kosikowski, Brittany Barnwell, Andrew Ling, Halie Argentati, Lilia Ramirez, Andre Rocha

More Work by Alex Parisi