Inde Motorsports Ranch
Inde, a distinguished family-owned establishment, stands as a prestigious members-only destination renowned for its unparalleled motorsports experience. As a tribute to a decade of excellence, it was time to make a statement. This comprehensive endeavor entailed a complete transformation of the visual brand identity, accompanied by the development of a cohesive design system applied to all media touchpoints. Taking the helm, I spearheaded the creative direction and design efforts, ensuring a remarkable outcome.
Winner: Best In Show, AAFTucson 2020 American Advertising Awards®
Credits: Sonder Agency, CJ & Lauren Dorland (client), Joshua Weaver (account & project management), Andre Rocha (photography & video), Lilia Lopez (content writing & messaging), Trip Grass (web development), WestPress (print production)
![](https://freight.cargo.site/t/original/i/1e8277d4800a2e185af4542731fff886438f372a7919ee6eb35c48ab1fe8e43d/AlexParisi-Portfolio-Preso_Page_31.jpg)
![](https://freight.cargo.site/t/original/i/efcf99d35f681ec8bf3d462aa9d238af85603510984baaa2162f673da2d2c078/AlexParisi-Portfolio-Preso_Page_32.jpg)
![](https://freight.cargo.site/t/original/i/2c8ebcbe4d25a58f725455e339a8f32c71a34cbb53b8fecc43a5eece93d0ccf5/AlexParisi-Portfolio-Preso_Page_33.jpg)
![](https://freight.cargo.site/t/original/i/368e48490a302f02496e6cd56e78b4b5fcb9b965c0f991041e1075bbd6433782/Inde-Car.jpg)
![](https://freight.cargo.site/t/original/i/1f6a7a8bad82fdaa1942c131ef74eadbe329bb7bfee84ad2506f8ef48378b68e/AlexParisi-Portfolio-Preso_Page_35.jpg)
![](https://freight.cargo.site/t/original/i/cd5c89a2477372e3dd24b1d1d8636b9eeba8dbf1d5d23e986d7944b2c43b8af2/AlexParisi-Portfolio-Preso_Page_36.jpg)
![](https://freight.cargo.site/t/original/i/fa3ebd6c7e4eae9f554c96609f79712fbf6dce36da104f53d838940b4ba82e34/AlexParisi-Portfolio-Preso_Page_37.jpg)
![](https://freight.cargo.site/t/original/i/9d9e2f2037eac8e323359759f6761eb04971db80f6d330830e628c3e0d85f388/AlexParisi-Portfolio-Preso_Page_38.jpg)
![](https://freight.cargo.site/t/original/i/2fe2f35915f6bfc5976c602cfd4a9678ca844882007cd3c62004793abe64b778/AlexParisi-Portfolio-Preso_Page_39.jpg)
![](https://freight.cargo.site/t/original/i/2073e7f0fc0928f7869939371ce4cc7f42e2c66c55625866ff8473ee9f8b13a0/AlexParisi-Portfolio-Preso_Page_40.jpg)
![](https://freight.cargo.site/t/original/i/6f5a2a1f7a110db3b714e70c2c9c1676eb227a8bf8bc585990d68f63396cd2b6/INDE-Web.jpg)
![](https://freight.cargo.site/t/original/i/b2f812176e80c116afed67bf7b136b0c2b8d9ec86e0dca39eff19598eafb34b1/AlexParisi-Portfolio-Preso_Page_42.jpg)
![](https://freight.cargo.site/t/original/i/7c34494e0c1a82c24133a3cd1bdad2420ab2142ca89087001c980377c26bbdc1/AlexParisi-Portfolio-Preso_Page_41.jpg)
More Work by Alex Parisi