Flower Mill

The legalization of cannabis has elevated the standards of education and product innovation within the industry. Flower Mill, a patented consumer device, offers a more satisfying way of breaking down flower. The Mill is far from a traditional grinder. Instead, it processes the organic contents gently and naturally. The result is a smokable product that is delightfully fluffy and evenly consistent in size and texture. For connoisseurs, this breakthrough levels up the experience. Working closely with the Flower Mill USA team, I led the collaboration and execution to design the brand logo, product packaging, craft messaging, and identify a creative direction for photography and applied media. Additionally, the brand tagline, "Mill – Don't Grind," was introduced and embraced, setting the brand apart as an innovator with distinct features that differentiate the device from competitors in the market.

Credits: Flower Mill USA, Sonder Agency, Andre Rocha (Photography)