The legalization of cannabis has ushered in a new era of higher education standards and product innovation within the industry. Flower Mill, a patented device, revolutionizes the way flower is crumbled, resulting in a fluffy and evenly burning experience. This breakthrough is a game-changer for connoisseurs. My responsibility was to design the brand logo, product packaging, messaging, and provide creative direction for photography and applied media. Additionally, the brand tagline, "Mill – Don't Grind," was introduced and embraced, setting the brand apart as an innovative force with distinctive features that differentiate it from competitors in the market.
Credits: Flower Mill USA, Sonder Agency, Andre Rocha (Photography)
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